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+## Nassella - Self Hosting for Everyone  
+
 <a href="#what"> What is Nassella?</a>  
 <a href="#problem"> What problem does Nassella Solve?</a>  
 <a href="#principles"> What design principles underlie Nassella?</a>  
 <a href="#how"> How does Nassella accomplish its goals?</a>  
 
 
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+<a name="what" />  
 
 ## What Is Nassella?
+
 Nassella is an open-source (AGPL) platform designed to give you complete ownership over your digital life without the technical complexity usually associated with server management. It serves as an independent "control plane" that allows you to deploy, manage, and scale your favorite cloud applications on your own hardware or virtual private servers (VPS).
 
 Essentially, Nassella bridges the gap between the ease of use found in big-tech cloud services and the privacy and freedom of self-hosting.
@@ -15,3 +19,13 @@ Essentially, Nassella bridges the gap between the ease of use found in big-tech
  - Full Sovereignty: Run applications on infrastructure you own with zero vendor lock-in.  
  - Automated Maintenance: Enjoy auto-configured storage, snapshots, and backups.  
  - Robust Security: Apps are isolated in containers on a hardened, immutable Linux distribution.  
+
+
+<a name="problem" />  
+
+## What Problem does Nassella Solve?
+Nassella addresses the gap between convenient managed cloud services like Google Workspace and Microsoft 365 and independent self-hosting which can require knowledge and skills with a myriad of infrastructure and operations tools.
+
+Managed services such as hosted file storage, blogging platforms, and VPNs are easy to use, but users typically give up meaningful control: their applications and data run on a provider’s infrastructure, and moving away can be difficult. Traditional self-hosting offers ownership, privacy, and portability, but requires people to deploy, secure, update, monitor, back up, and repair servers—work that is often beyond the time or expertise of ordinary users.
+
+Nassella's goal is to make the privacy and ownership of self-hosting practical for people who do not want to become Linux, server, or DevOps experts.  Operational work is automated with Nassella while still preserving user ownership of the underlying infrastructure, application data, backups, and DNS configuration.